| Borough of Lodi moves to save taxpayers money with new free monthly newsletter |
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LODI, NJ – DeMarco Communications has been selected by another New Jersey municipality to produce an official monthly publication. On October 15, 2007, the Lodi Borough Council passed a resolution appointing DeMarco Communications to produce an official Borough periodical, the Lodi Ledger. The Ledger will contain articles, feature stories, and photographs submitted by various Borough departments and offices, as well as event schedules and a Borough phone directory. Under DC’s operation, the monthly periodical will be designed, produced, printed, and mailed to every household in the Borough at no cost to the municipality or to taxpayers. All costs are paid for by DC, and offset by advertising sold by the company to local businesses. “Providing residents every month with an official town publication is a great way of increasing the accountability and responsiveness of public officials to their constituents”, according to Carmine DeMarco, President of DC. “It provides another channel by which town government can communicate with residents, and get critical information delivered into each and every home, at no expense whatsoever to the taxpayers.” Moreover, with DC, “it’s the town’s newsletter, with the government officials controlling and deciding the content - not a newsletter about the town that’s controlled and dominated by a local newspaper conglomerate. With us, there are no issues of the propriety of a town government handing over the reigns to the private news media to fully, objectively, and correctly inform its citizens - or the potential for coloring or censoring content.” Entering the field of official town publications with its operation of the Ridgefield Times in 2006, DeMarco Communications has since launched official publications for the towns of Dumont, Hillsdale, Bergenfield, and now Lodi. DC will be launching its sixth official town newsletter shortly on behalf of yet another North Jersey municipality, and is currently in discussions with a limited number of other local communities regarding launching their own official periodicals in 2008. Municipalities interested in having their residents benefit from a free monthly newsletter in the next calendar year are urged to contact DC prior to December 2007. DC’s companion company, Virtual Town Pages, LLC, creates and maintains the official web sites for a number of New Jersey municipalities. Hence, DC and VTP together furnish a single umbrella under which a town government can enjoy the benefits of a consistent, uniform, comprehensive, multimedia approach to the dissemination of information to its residents.# # # DeMarco Communications provides consulting, communications, and public relations services to governmental entities and officials, political candidates and campaign organizations, political parties and officials, and businesses and executives |
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